1. Guidelines for the use of images
1.1. The images can be used for free when marketing or promoting Visit Arctic Europe (This is Arctic) area as a destination or in provincial brand communication.
1.2. The images must not be modified or used in a manner that is or might be considered offensive to the owner and/or photographer or the people appearing in the images. Use of the images included in the This is Arctic Toolkit is allowed only in compliance with the law, other regulations, and general conventions of fair play.
1.3. In case of abuse, the administration is entitled to cancel the user’s access to the thisisarctic.com toolkit material.
1.4. Published images must be credited with the name of thisisarctic.com and the image owner/photographer’s name as they are already marked in image filename if it works with media in use.
For example thisisarctic.com | photographer’s name
1.5. Changes can be made in the form of cropping, but images must not be otherwise manipulated. The images must not be altered or reproduced in a manner that may damage the photographer’s reputation.
1.6. The images cannot be lent, sold, handed over or in any other way transferred to other parties.
1.7. If the conditions for the use of the images are not complied with, the user will be invoiced at the individual photographer’s applicable rates. The person, company or organization which uses an image from This is Arctic Toolkit is solely responsible for compliance with the Terms and Conditions of Use.
1.8. Disputes concerning the interpretation or application of these Terms and Conditions shall be adjudicated under Finnish law by the District Court of Lapland.
2. Guidelines for the use of videos
2.1. The videos must not be used for commercial purposes i.e. productions intended for sale.
2.2. The videos must be credited with the name of thisisarctic.com and the video owner/producer as they are already marked in image info.
2.3. Stock footage video clips can be used as part of media productions, but only for This is Arctic commercial purposes.
2.4. Brand videos must not be edited in any way. Brand videos are meant to be displayed as such when presenting Visit Arctic Europe as a destination or in provincial brand communications. The videos must not be cut, used partially or the soundtrack changed. If the videos are being used without permission, the user is responsible for resolving the rights with the copyright holder.